Apex Estimate
[Lede — one paragraph. Why the form-fillout wasn't enough; what the "small workflow engine" actually does; for whom. Honest about scope creep if that's what happened.]
The problem
[Placeholder — what the contractor's day looked like before the tool. The specific pain point. Two paragraphs, grounded in the user, not the tech.]
The lesson
[Placeholder — in projects with friends, scope is the hardest call. What you learned about shipping vs. perfecting; about when to say no to a feature request.]
Automation thinking
[Placeholder — this is the project to lean into the automation-engineer framing. What was manual before, what you replaced, how you measured whether it worked. Numbers if you have them.]
What's next
[Placeholder — is it still running, retired, or spun into something else? A roadmap item in one sentence is fine.]